Résumé — Divyambari Saxena

Experience

CarDekho Financial Services (Rupyy), Product Designer

June 2025 to Present · Gurugram

Fintech · Lending · Payments · B2B Admin Tools

Led end-to-end UX for 5+ fintech workflows (loan journeys, payments, admin tools), delivering 1,000+ screens across mobile and desktop. Applied journey mapping, task flows, and information architecture to define system logic, edge cases, and interaction patterns, reducing ambiguity during development and improving design-to-engineering handoff clarity.
Payment Box Pro · Ledger System Designed 100+ screens across 8+ transaction states using state modelling, workflow optimization, and data-informed UX. Unified five disconnected tools into one immutable, audit-ready ledger per lending case. Read case study →
LoanBox Pro Dashboards Admin + Super Admin dashboards (15+ screens). State modelling and workflow optimization for high-frequency internal lending operations. Reduced operational confusion and improved task-flow efficiency.
Built and scaled the design system: 25+ components, tokens, variants, and states across 30+ pages. Atomic principles and reusable UI patterns reduced design redundancy by ~50%, improving consistency and accelerating iteration speed across teams.
Introduced UX research practices: heuristic evaluation, dogfooding, usability testing plans, surveys. Defined research questions, success metrics (task success, drop-offs), and validation approaches to identify friction points and inform iterative design.
Delivered SEO-driven discovery UX (10 brand pages, 8 blogs, 5 templates) through competitive analysis, keyword mapping, and content strategy, improving content structure, discoverability, and intent-to-action clarity.

Digital Green, UX Designer

June 2023 to June 2025 · Bengaluru

AI Products · Social Impact · Emerging Markets · Field Research

Led moderated and unmoderated user research with 1,00,000+ smallholder farmers across India and Africa, using design thinking, persona development, and iterative prototyping to improve digital adoption across multilingual platforms.
Set the appropriate context for each problem space (critical data, user quotes, market opportunities, competitive pressures) and articulated what success meant before addressing solutions. Aligned stakeholders at every phase of the project.
Boosted user engagement +25% by revamping UI flows and multilingual access across 5+ languages via iterative user testing.
Spearheaded persona-driven UX for B2B solutions: WCAG-compliant, responsive interfaces tailored for low-literacy, non-digital-native users in agricultural communities, driving accessibility, usability, and long-term adoption.
Interacted with engineering for successful design implementation. Challenged limitations, negotiated with engineering on scope and schedule, and made the case for designs to be implemented a specific way.
Led content experience design for farmer apps, increasing repeat engagement +35% and enabling 1L+ users to access region-specific agri-knowledge via AI-personas.
Farmer.Chat End-to-end UX for a multilingual voice-first AI bot. Improved platform accessibility and engagement by 25%. Read case study →
Vistaar Pilot, SaaS (B2C + B2B) Prototyped and tested chatbot flows. Cut onboarding by 2 days, enabling real-time tracking for 20,000+ farmers. Advocated for designs by putting the audience in context of business and user goals.
E-farm Content Tools Built AI-based content tools that reached 1L+ farmers. Boosted knowledge recall by +28% (feedback-data measured).

Personal Projects

SmartCheckout, B2C Mobile-First Design

9 months

Concept design for a self-checkout system. Built Smart Item Recognition, Adaptive Flow, and Confidence Score UI patterns. Applied accessibility (WCAG) and behavioural design to improve usability and efficiency for emerging-market shopping environments. Tools: Figma, Adobe XD, prototyping.

Netflix Desktop Redesign

2 months

Self-directed exploration of content discovery: mood-based filtering, responsive design, and Generative AI inputs to reduce choice paralysis. Emotionally intelligent, minimal UI flows aimed at building trust.

Skills

AI in UX & Product: AI-assisted Research Synthesis · UX Writing · Prompt Structuring · Insight Clustering · Rapid Ideation. Tools: ChatGPT, Claude, Perplexity, Notion AI.
UX Research: User Interviews · Usability Testing · Mixed-Methods Research · Heuristic Evaluation · Surveys · A/B Testing
Research Planning: Research Design · Problem Framing · Hypothesis Definition · Success Metrics · Test Planning · Insight Prioritization
Product & UX Thinking: Insight Generation · Journey Mapping · Persona Development · Storytelling · Product Strategy · Behavioural Design · Fintech (lending, KYC, payments)
Interaction & Systems: User Flows · Wireframing · Prototyping · Information Architecture · Design Systems · Components · Accessibility (WCAG)
Domain & Collaboration: B2B/B2C · SaaS · Dashboards · Workflow Optimization · Cross-functional Collaboration · Stakeholder Management
Tools: Figma · FigJam · Miro · Adobe XD · Sketch · Whimsical (for state machines and data models)

Education

University of Lucknow, College of Arts & Crafts

May 2019 to May 2023

Bachelor of Visual Arts · Lucknow, Uttar Pradesh